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Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm

 
 
 

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We Carry Electra Bicycles

We carry Electra bicycles.

We Carry Trek Bicycles!

Get Out And Ride With Giant Bicycles

Find your fitness with our selection of Giant fitness bikes. Discover the open road with Giant's road bikes!
See our selection of Giant's Anyroad bicycles! See our selection of Giant cruisers! See our selection of bicycle accessories.

Affordable, Professionally Assembled Bicycles And More!

There's nothing like a fun bicycle ride to make your day!
If you're looking for a new bicycle, you're in the right place. Our store is full of affordable bikes and every one is professionally assembled, ready to ride and guaranteed. Browse our online selection here and swing by our store for a test ride!
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
There are certain niceties that make cycling even more fun, like a helmet, an easy-to-use tire pump and a bottle for staying hydrated. Come see our sweet selection and enjoy your ride even more!
Whether you want to cruise along scenic bike paths, ride to work or pedal for fun and fitness, we've got a wide selection of affordable bicycles and we'll help you find the perfect one! All our bicycles are assembled by professional mechanics and we're here to help with any adjustments you need. Already have a bike? Check out all the services we offer!

The Best From Trek And Bontrager!

We've got the best bicycles, helmets and accessories from Trek and Bontrager!
We proudly offer the ultimate selection of Trek and Bontrager products, plus purchasing options too. Dive into our catalog to conveniently shop for the best from the world's top brands. Below are a few of our most requested bicycles, accessories and services.
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
Cycling is more fun with the right gear. Be sure you're riding on quality tires, wear a comfortable, safe helmet, and carry tasty energy food and drink on your rides! Whether you enjoy off-road adventures, the freedom of the open road or simply cruising around the neighborhood, we've got the right bike for you!  Our service department does it all. From basic tune ups, to complete overhauls, to small and large upgrades, we'll make your bicycle ride better than ever!

Hydrate Better With Skratch Labs!

Hydrate better with Skratch Labs!Skratch Labs takes a refreshing approach to cycling hydration and nutrition with delicious, simple and natural ingredients packed with everything you need to ride your best. Pick up their drink mixes or their cookbook and start actually enjoying your energy food!

Think Of NiteRider Lights As Necessities Not Accessories!

We’re your NiteRider bicycle lighting headquarters!

While everybody knows that cycling lights are great for nighttime use, the lighting experts at NiteRider actually design all their great bike headlights and taillights with daytime safety in mind, too. More and more cars and motorcycles have daytime running lights to increase their visibility. Well, bicycle lights work just like that! So stay safe by picking out a great NiteRider lighting setup from our wide selection and using it night and day!

Synchrony Financing

Special Financing Available

Get There With A Hollywood Rack!

Get a Hollywood car rack and go explore!
With a wide selection to fit any vehicle, Hollywood Racks has a rack for every cyclist. Whether it's a rugged trunk-mount rack, roof rack or versatile fork mount, we'll help you find the right Hollywood rack to get your adventures started!

We've Got Oakley!

Put on some Oakley shades and explore the world!

Grab your helmet, your bike, your Oakley glasses and go explore! Stylish, functional and tough, they look great and protect to the max in every situation. Come by today and pick out a pair of shades from our collection of fine Oakley cycling eyewear! 

 

Feature Items

Bowflex Blaze
Bowflex Blaze
$799.00
$1,099.00

The Bowflex Blaze Home Gym with Power Rod Technology is a serious piece of fitness equipment. If you're searching for a way to look and feel better,… [more]

Horizon Fitness Elite T9 Treadmill
Horizon Fitness Elite T9 Treadmill
$1,899.00
$2,499.00

Product Description When you’re ready for high speeds and tough workouts, you’re ready for the Elite T9. You’ll quickly find your rhythm with our… [more]

Horizon Fitness EX59-02 Elliptical
Horizon Fitness EX59-02 Elliptical
$649.00
$999.00

Enjoy the benefits of a smooth, natural stride with the SIXstar Certified™ EX-59. The Sonic Surround™ speakers with MP3 compatibility, COOLfit™… [more]

Star Trac S-TRx Treadmill
Star Trac S-TRx Treadmill
$3,999.00
$6,595.00

The S Series Treadmills deliver on all of the quality you expect from Star Trac with features and a sleek design that set it apart from the… [more]

Horizon Fitness Comfort R Recumbent Bike
Horizon Fitness Comfort R Recumbent Bike
$719.99
$999.00

The Horizon Comfort R is the exercise bike that anyone can ride. The fully adjustable saddle and ergonomic grips mean that you’ll get a smooth and… [more]

LifeCore 860RB Recumbent
LifeCore 860RB Recumbent
$999.00
$1,199.00

Description The 860RB Recumbent by LifeCORE Fitness is redesigned from the ground up for an optimal workout. Featuring an all sealed cartridge… [more]

Bowflex TREADCLIMBER TC100
Bowflex TREADCLIMBER TC100
$1,499.00
$2,399.00

PRODUCT FEATURES 4 Electronic Functions Speed, Distance, Time and Calories Speed Range .5 – 4 mph Fully Backlit LCD Display Heart-Rate Monitor… [more]

HCI PhysioStep MDX
HCI PhysioStep MDX
$3,499.00

The PhysioStep MDX gives you an easy & effective low – impact total body cardio workout and combines a stable & stress free recumbent sitting… [more]

HCI PhysioStep LTD
HCI PhysioStep LTD
$2,499.00

The PhysioStep LTD provides an easy & effective total body cardio workout. The recumbent sitting position combines stability with the smooth and… [more]

Bowflex TREADCLIMBER TC200
Bowflex TREADCLIMBER TC200
$2,399.00
$3,299.00

PRODUCT FEATURES Choose from 5 Different Workout Programs Just Walk, Calorie Goal, Time Goal, Distance Goal, and Interval Speed Range .5 – 4.5 mph… [more]

Schwinn Fitness Journey 4.0 Elliptical
Schwinn Fitness Journey 4.0 Elliptical
$649.00
$999.00

Product Features 22 programs (9 profile; 8 heart rate control (4 Beginner; 4 Advanced); 2 custom user defined; 2 fitness tests (1 Beginner; 1… [more]

Horizon Fitness Elite T7 Treadmill
Horizon Fitness Elite T7 Treadmill
$1,499.00
$1,999.00

Product Description Set your goals and then find the motivation to stay moving toward them with the Elite T7. You’ll find all the help you need to… [more]

Bodyguard T-75
Bodyguard T-75
$3,999.00
$4,499.00

This muti-award winning treadmill sets a new standard in ergonomics and technology. Never before has it been easier to simulate authentic training… [more]

Teeter EP-960 Inverstion Table
Teeter EP-960 Inverstion Table
$399.00
$549.00

Teeter’s ComforTrak Series Inversion Tables enhance the user experience to achieve the ultimate in joint and back pain relief through precision… [more]

Horizon Fitness Adventure 5 Treadmill
Horizon Fitness Adventure 5 Treadmill
$1,099.00
$1,599.00

Product Description Take control over your training and your results with the Adventure 5. When you’re ready for more speed and more regular… [more]

1710 8th Street South, Wisconsin Rapids, WI 54494
Phone: (715)423-5520   |  Fax: (715-421-2955  |    Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm